The Social Chameleon Show
Gary Vaynerchuk is a Russian immigrant that grew his family’s wine business from $3 million to $60 million and now has several business’ of his own. Gary has an amazing social media empire and is considered one of the pioneers on social media. We talk about what we did and didn’t like about his book. Some of the “Golden Nuggets” within it and if you should read it.
Gary Vaynerchuk is the chairman of VaynerX, a modern-day media and communications holding company, and the active CEO of VaynerMedia, a full-service advertising agency servicing Fortune 100 clients across the company’s 4 locations.
In the late 90s, after identifying “the internet” as a land-grab opportunity, Gary transitioned his father’s local liquor store into one of the first wine e-commerce platforms resulting in growing the family business from $3-60MM in sales during a 5-year period.
During his time in the family business, Vaynerchuk also started one of the first long-form episodic video shows on YouTube in 2006 called WineLibraryTV, filming 1,000 episodes over a 5-year window. Gary’s wine knowledge, charisma, and uncanny ability to engage with his community landed him appearances on national television with Ellen Degeneres and Conan O’Brien, as well as establishing him as one of the most followed people on social media during its nascent years.
Not only did Gary leverage content creation and the rise of social media for his personal brand, but it was the seed which would become the pillar to his now 9-year old advertising agency VaynerMedia, servicing brands with an ever-expanding variety of offerings.
Outside of being the Chairman and CEO of his own companies, Gary is a highly sought after public speaker, a 5-time New York Times bestselling author, as well as a prolific angel investor with early investments in companies such as Facebook,Twitter, Tumblr, Venmo, and Uber.
Gary is currently the subject of DailyVee, an online documentary series highlighting what it’s like to be a CEO and public figure in today’s digital world, as well the host of The GaryVee Audio Experience, a top 50 global podcast, and host of #AskGaryVee, a business and advice Q&A show which can be found on both YouTube and Facebook.
Gary also appeared as judge in Apple’s first original series “Planet of the Apps” alongside Gwyneth Paltrow, Jessica Alba and Will.i.am on
In addition to VaynerMedia, VaynerX also houses The Gallery, a new publishing company started after acquiring leading women’s lifestyle property PureWow in January 2017. In addition to running VaynerMedia, Gary also serves as a partner in the athlete representation agency VaynerSports and restaurant reservations app Resy.
Links For Gary
Episode Book Recommendations
Four-time New York Times bestselling author Gary Vaynerchuk offers new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs who rejected the predictable corporate path in favor of pursuing their dreams by building thriving businesses and extraordinary personal brands.
In his 2009 international bestseller Crush It, Gary insisted that a vibrant personal brand was crucial to entrepreneurial success, In Crushing It!, Gary explains why that’s even more true today, offering his unique perspective on what has changed and what principles remain timeless. He also shares stories from other entrepreneurs who have grown wealthier—and not just financially—than they ever imagined possible by following Crush It principles. The secret to their success (and Gary’s) has everything to do with their understanding of the social media platforms, and their willingness to do whatever it took to make these tools work to their utmost potential. That’s what Crushing It! teaches readers to do.
In this lively, practical, and inspiring book, Gary dissects every current major social media platform so that anyone, from a plumber to a professional ice skater, will know exactly how to amplify his or her personal brand on each. He offers both theoretical and tactical advice on how to become the biggest thing on old standbys like Twitter, Facebook, YouTube, Instagram, Pinterest, and Snapchat; podcast platforms like Spotify, Soundcloud, iHeartRadio, and iTunes; and other emerging platforms such as Musical.ly. For those with more experience, Crushing It! illuminates some little-known nuances and provides innovative tips and clever tweaks proven to enhance more common tried-and-true strategies.
Crushing It! is a state-of-the-art guide to building your own path to professional and financial success, but it’s not about getting rich. It’s a blueprint to living life on your own terms.
Tyson: 00:06 welcome to the social chameleon show where our goal is to help you learn, grow, and transform into the person you want to become. Today. Ransom is on location at lax. He's traveling. So you know, any of the announcements you may hear in the background. We apologize. Trying to do our best to mitigate some of that. Um, we're doing a book review day. We're doing crushing it by Gary Vee is his newest and latest completely came out earlier this year. A quick little summary.
Ransom: 00:39 No, no, just say it's kind of weird as they, Gary Vee, he's always posting stuff up in airports and all that kind of stuff because like you may think I'm doing this intentionally but I honest, honest, the truth is it's not done intentionally, was just about a busy week. We've just got to get recorded. So I just thought it was kind of ironic,
Tyson: 00:56 but universe was, was channeling your inner Gary Vee.
Ransom: 01:02 Yeah. Our is channeling through me. You know, either way. One of the two,
Tyson: 01:07 one of the two, a quick little summary about the book. Um, we kinda came up with something along the lines of, you know, it's just a bunch of a success story after success story. Um, there's some great hidden little nugget sprinkled around through it. Um, it seems like a bit of a flow from crush it, like this. People that crush it and was successful. This was their story.
Ransom: 01:30 Yeah. Well, not only their story, but I mean definitely I'm, Gary gets in there and he talks, you know, in between the stories to kind of go over, reiterate some of the, some of the core principles of crush it. Uh, I think the reason why, I don't know, I didn't write the book, but part of the reason why I think it was done this way is to just give people an idea of what they're passionate about. Maybe I don't know what I thought about it, but I don't know. You, you, you take something like that away.
Tyson: 02:03 Yeah. I, that was kind of the core message. No matter how weird or niche or you think that maybe isn't an audience or you couldn't be successful doing your hobby or some little thing you thought of, um, you know, know that people have done that. There was some interesting stories of some weird things, you know, from sewing to the guy making jewelry. There's a lot of weird little things that you never thought maybe could blossom into something was, was a podcaster.
Ransom: 02:35 I definitely think there's enough stories within the book to, I guess reach at least every single person out there. Maybe there was just a ton of stories. There are a lot of success stories.
Tyson: 02:49 It would cover quite a lot of, I guess, you know, higher level concept topics or idea type things. Like if you're in you an idea for this certain
Ransom: 03:00 type of industry or space or niche you want to be in, there's a story that probably closely relate to that. Yeah, definitely. Yeah, definitely. So yeah, I don't, I don't think any type of niche or in entrepreneurship, I definitely think they'll at least be one story in there that you can relate to. And if not, there's enough personalities in all of the stories that somebody could relate to and it just hit somebody's personality. I think so. Yeah, absolutely. I absolutely agree. And for those, you guys don't know who Gary V is. He? Him and his family are immigrants from Russia. They came here when he was a young, young child is found the, how do I say? I don't remember how young. I don't remember either. Um, I know he was a, he was a child, um, somewhere in early elementary school days. His family owned a wine business that he helped grow from 3 million when he started there to over $60,000,000. And he's also created several other businesses. He's got a social media thing. It's got management other things and stuff over the years.
Ransom: 04:02 Yeah, definitely. And you know, just a little bit of background too, I guess when Gary was a kid, like he used to sell baseball cards or something like that. I remember I stories like that's Kinda like his first thing. He was the best baseball cards and then went to garage sales and stuff. So He's been like an entrepreneur from a very young age and then, um, after he built the wine library for his parents or whatever, he walked away from that business with nothing. They literally just walked, gave it to his parents, walked away, and then given engages parents, parents business to begin with. He just worked there. You know what I mean though, I mean, well, maybe you don't know what I mean. But he created it. He built it up to what it is today. And he basically, what I mean by, you know, gave it to them as a key who walked away with nothing. Like he didn't, he didn't take any out of it. He didn't know like, oh, I need some chairs. I need some money. He's like, no, this is for you. And I built this for you and your wife.
Ransom: 05:04 And then, uh, from there he went out and start other ventures. Um, those of you that see him on his podcasts and baby on his snap or whatever, you know, he has a goal to buy the jets. I don't know if that's, I don't how he is to that, but he's, he's also well known for that is a big jets fan and he's um, he, he's into, he's got a lot of businesses and a lot of things I know he's um, the shareholder and I want to say Uber or Uber, but I know he's in the angel. Yeah, yeah. A very well known entrepreneur, very well known in the social media space and advertising or marketing experience. I'm very, very good person to look up to and following steps if you're, if you're headed toward media or marketing in a way.
Ransom: 06:01 What was, um, what was your, what was the best highlights you think from the book? To me. I mean, I think we're going to get into it a little later. I kinda liked the hidden gems especially cause I missed crush it. Maybe I just kinda jumped right into this book and went straight to rushing it for me. I can relate to two stories. I guess one is about this lawyer guy who went on to do ultra marathon or ultra endurance challenge or whatever. I can relate with that guy personally, but for me I think my favorite is the success story about that lady who just wanted to teach people how to sew dresses. That was a good story. Yeah. That story was crazy because like she wasn't, she's just trying to get out there and create this site to teach people how to do this.
Ransom: 06:53 But everybody kept watching, you know, what she was creating and they weren't even like focused on like how to learn it. They just wanted what she was sewing. So like she didn't take orders at first and she got so many requests to purchase the dress itself that he's like, okay, okay, okay, I'm going to, you know, she made it almost impossible for them to buy their dress rates. Like she only had a 24 hour window in which you can buy the dress. There were, you know, any. She even told them, you know, it's probably going to be on back orders don't expect, don't expect to address for maybe even four weeks or longer. And like, you know, she made the price like ridiculously high, like 130 bucks or 90 or something like that. Yeah, something like that. And, and she had an open 24 hours and she got like thousands of dollars of orders of I thought was crazy.
Ransom: 07:43 She's like, she's like, this isn't even what I want to do. She's like, I'm not here trying to make dresses and sell them online. That's not my purpose. I want to help people learn how to do this. And like, yeah. So I actually liked that story a lot because she wasn't even trying to hear some reminders in, in general. So, um, but yeah, so I definitely liked that story because, you know, it just goes to show that, you know, she put, took the easy route, she could have just sold dresses, but she actually stuck through, stuck to her passion and you know, was able to get out there and create some type of a guess like sewing class per se, like an online arrangement where people paid a monthly subscription and she just did instructional videos and that's what she wanted to do. So, you know, I think there's some great stories in this for me, I liked that story the best for. What about you do you like about school is my favorite story was the guy that uh, the snowboarding guy and he really loves snowboarding and he worked at the snowboarding shop and then he wanted to kind of put the read, crush it. He wasn't going to put those
Tyson: 08:56 kinds of principles to the test. So he started. Guys aren't aware of the baggage room, whatever. But anyway, sorry for the interruptions again, the fun part about being on location of things happened. We just got to work. It's life buddy. This is a good lesson in life. You know, things come up you can't, you can't control and you can't expect and you just gotTa roll with it. But the snowboarding something to do to test the principles of crush it. So he was kind of looking around thinking, what can I do now? I don't want to do snowboarding stuff because that's where I work. And then the best snow days, I want to be on the slopes in the stores already busy. I don't want to be trying to help people and I want to be out on the slopes and stuff, so I'm starting a jewelry thing and he gave me he real successful that it's like amazing customer service.
Tyson: 09:57 He used that as his kind of way to differentiate yourself from the crowd was writing handwriting notes and all this stuff and I really liked that story was it was great to see somebody completely outside of their passion project and all. You got to follow your passion. Sometimes it's not necessarily about what you're passionate about, but being passionate about what you're doing. Um, yeah, that's true. So that's what he wants to do. He's not really into jewelry per se, but she was just so good at helping people in that aspect and he really wants to build a business and that's what he was passionate about. No matter what technical difficulties, difficulties can edit, that will roll with it anyways to just provide great customer service. Title was how he was doing that product or service. You're selling experiences what he wanted to create and that was kind of the thing that I think really stuck out to me when he was talking with someone, other business people and they're like, you know what he doing?
Tyson: 11:06 He's telling them about his story and is it alright to hadn't let her notes in there like you can't do that. They can't scale. And my thought in my head was like, well why can't you figure out how to get that to scale that. That would've been my thing to you. That's cool. How can you get hand written notes to scale? That would have been something I would've advisor entertained the thought of. Well, the whole idea of a handwritten note is that it's handwritten, right? You only have two hands right now. Maybe the first, let's call thousand customers. You actually write a handwritten note, but I've seen that have a pen and a machine. You send in writing samples or whatever and it makes a thing of your and in hand write thank you cards and different types of things like this. So there is an ability to have that unwritten element. Could have implemented at scale and you know, you could have some kind of software. You preprogram some things with some fields that changed the customer, maybe a customer that spends $500. You actually write a custom message that the machine will print out. Standard message will always send out. Like I think there's a lot of ways to actually get that to scale.
Ransom: 12:25 Yeah, for sure. And then for me on the other hand, I think you know what, who needs it to scale. I mean obviously if you're trying to grow something that's huge, but you know, in reality you only need like a thousand customers, you know, if you want to hand write notes to people, you rated three a day, 365 in a year, you can reach all thousand customers and get them a handwritten note every, every year. Right. So I dunno, I think it's a personal touch, especially because I spent a lot of time in the real estate business. Like you stand out if somebody sends you a letter and it's like, oh wow. Like this is real. Like he actually wrote this to me. Like it makes you stand out, like a lot more of that kind of stuff pays off.
Tyson: 13:14 I enjoyed it too. This is, um, this company, this old man, just him and I think he's got one worker and I buy a fish tank. Things from him. He's very niche things I buy every time. Every time I buy something from him, He sends me a handwritten note. No, thank you for the thing. I hope you enjoy the thing. Last time, did you get the software thing? Did you figure that stuff out? And I know it's real because it's conversation and he can't. It's not a blanket thing that he sends at first. The first note I wrote I thought was a blank kind of blanket statement and I'm sure it kind of was, but this quit notes after that were personalized, you know, there was a conversation email. He had said that in his handwritten letter and it was amazing. I was like, wow, this is what. I opened that up and I got that letter. I was like, this is the old school touch. I kind of missed. I really enjoyed it.
Ransom: 14:03 Yeah, for sure. Man Myself for handwriting notes, but I'm pretty sure for that individual person that worked out pretty well. So I mean, just the overview on the book again, I, I was hoping myself to get more out of the book per se. Maybe I should've read pressure first, but to me it was just kind of success story after success story and then like, oh by the way, here's one of the know, here's a little nugget of information for you. And then it's like next success story, success story. Oh, here's a little bit of nugget of information. So I mean, all in all he does have really good nuggets which we'll, we'll get to. Um, he's got a lot of good stuff about, you know, his continuing message, which he continues to say over and over and, you know, he does talk about the platforms and how they should be used. So I thought those are probably the better qualities out of the book.
Tyson: 15:04 Yeah, I would agree. I would add to that, uh, as a kind of an overview, if you are maybe new or you're thinking about jumping in, you know, the social media space and entrepreneurial space or that side hustle space, I think this is a good book to pick up, want to read, crushing it so you get those success stories in the more modern uptodate, actual allies, a, you know, the actual things that are working right now or, or thought methods behind some things that are working now. And so it'd be a good book to pick up thumb through, jump around, find maybe a, you know, read a little bit of story and this is not for me, this is for you. Maybe headset of breaking down each individual social media platform,
Ransom: 15:43 individual. Yeah. For me, I definitely think if there's a, some success story that you're reading and you're not jiving with that story for whatever reason, I don't see any reason why you just, you know, just skip past it or breezed through that success story for sure. I mean there are so many success stories in this book. For me, I kinda was like, all right, here's another has access to her. It's like, Oh you another success story coming out. You know, it just is not saying that those persons success story stuck. It's just kinda like there are so many that it can become overwhelming if you're reading the book.
Tyson: 16:24 It was the way I felt like it was crushing was the follow up to everybody that read, crush it and succeeded. The next book we'll write will be crushed it. There'll be a followup
Ransom: 16:36 to crushing. That's possibly right.
Tyson: 16:41 Awesome. Let's go a little deeper into some of these subjects. You know, if you guys want to stick around and we went out to kind of dive down a little bit into some other
Ransom: 16:48 subjects. Yeah, I guess basically the kind of nuggets that Gary puts in there, and these are kind of like the similar things that he does throughout all of his social media. If you've ever watched his youtube or his instagram or his snapchat messages, like they're all kind of the same, right? I call them nuggets. I think they're either steps or principles or whatever raped. But you got intent, right? This first one then you got what? Passion and authenticity, authenticity, patients, patients work and action. Yeah. I'm sorry. Attention, attention. So like he kind of brushes it and kind of goes into these, these fundamentals. I guess I can call it fundamentals of everything, but when it comes down to your intent, again, we've talked about this in our show previous times. It's like, you know, what is your intended, this business that you're creating or what is the intent of what you're with your life at the moment?
Ransom: 17:50 Is it just to make money as if it's just to make money? Your intent is not, in my opinion, is these older messages that I would recommend not smoking as much as possible, but anyway, uh, you know, so your intent is definitely something that your drive your why, whatever, whatever you want to call it, you know, if your intent is just to make money for sure, that's been a show. Same thing with your authenticity, right? And you get into these two, in my opinion, are kind of related, but authenticity kind of, you know, your intent shows over time, right? And that's just like how authentic you are to what you're preaching, right? Or what you're selling, or are you really trying to help you? Are you just trying to get people to buy the next level you're coaching or are you just trying to sell? That was a thing I really liked it. He, he kind of pointed out. I've been saying this for awhile now to some clients and different things like that. He was like, don't be that guy bullshit course. It really teaches nobody nothing just to make money. I was like, man, I see a lot of that happening.
Ransom: 19:10 And that's just basically like you play off to be this like, oh I'm this cool guy, I'm this social poetry, you know, on this I'm the best at x, Y, Z, whatever it is. And then like, come to the end of your video or like, we'll buy my book. It's like, I was like, Oh, you know, it was a good video up until that point. And then now you just saw forever, right? That's kind of the stuff that, you know, intent and authenticity. You can't fake that know. And even if you are faking it overtime, it will show with you. And that's the thing I wanted to, I've been noticing. I'm hearing some the people talking about to where we were kind of in this new age now of this over authentic, authentic is oversharing, older parent and be cautious with that desk and people are gonna start to get turned off by that.
Ransom: 20:02 And that'll start to become this fake thing. Like really trying to overshare. And I'm not sure if it's ugly. I'm not so sure if it's fake versus you know, just when, when people get kind of caught up in the fake it till you make it kind of thing or you know, they live the high life, right? They want to show pictures that I guess it's a real like you rented a Ferrari for the day, but like the Ferrari, you know what I mean? Like a lot of people think that because of, I guess maybe we blame television, I don't know, because of Hollywood and all that kind of stuff as it is. Right? You know, it's like, you think that in order to be successful you need all this flash or you need x, y, Z, and I do think people overcompensate when it comes to that, you know, that type of genre and that leads into passion, you know, that's just seemed like these three kinds of do blend together.
Ransom: 21:03 I'm actually, they all, all, all of these principles kind of blend together. But yeah, same thing with passion. How passionate can you be about buying this stuff for a little bit. I mean, remember you back in. Oh, day you got that new, new, new new. When I was younger, that's the things that I was chasing. I was chasing the, the, uh, the, the money and chasing the newest thing, the newest exclusive this and the Newest Tech Dad. And, and I thought that said, well, look at successful am I can have the newest phone or the newest that you can't even buy these jeans. Yeah, like all these different things, you know, I thought that's what, you know, showed how successful I was or was becoming or, or whatever it was. Even if it wasn't true, it was like, look, I really don't have any money. I spent all that money I had on this, but, you know, those are the things I used to, I used to do.
Ransom: 22:04 Um, and I think that just over the, uh, over the years though, people have just kind of learned that those two things correlate even though they necessarily don't think that's kind of, that's kind of some of the things that Gary v is out there trying to say is like, look man, these two things don't correlate. Like you gotta look, you know, number one, set the example, the authentic, you know what I mean? Have good intent. Be Passionate about what you do because if you're out there to make money, it's going to show for sure. And then what's a, what is the next one after this age patients, right? So I guess he has another one out there that's called speed, so you can see those too. He likes to play them off each other. He likes to work those together. Yeah. But he also talks about micro and macro.
Ransom: 22:58 Whoever's watching this at this time where you're at in your life, but you have things on a macro scale, right? Like macro effects, like the masses of people. She say a macro scale could be the entire United States and then from there you have like a micro scale. Microscale would be like just Hawaii or just Arizona, right? Even a smaller subset. You can even. You can get that. Very good. I like hiking real granular. So you know when he does. When Gary talked about patients and when he talks about speed, he talks about patients at the macro level. We're talking about patients being you have 100 years on this earth. If you under 35, you still got a long way to. You're not even.
Ransom: 23:49 It's so hard because somebody who's, you know, in the first quarter of life, you know, I was talking to ice, I'll do that. But anyway, we were talking to a high school girl and she's talking about what I did to go to college and it was like a three year program, six years, and I was like, I understand you. Only 18 years old, six years is one third of your life. Long time for somebody who's 70 or 60, like six years. Six years is like one third of your life, so you know, I understand for the youth out there watching you under 35, it's like we are. Even if you're at 39 and I'm going to turn 40 next year, it's like the reality is that suddenly you got a lot longer to go on a lot of time. You've already had 20, 30 years under your belt.
Ransom: 25:26 You could live life all over again. If you start from today. That's kind of where he gets a lot of people want stuff now. All I want to have all the money now. I want to be able to travel. Now, if your intent is right, if your passion is right, you have the right purpose for your business. It's not something to have to take the long haul where he talks about so don't sit there and say, well, I'm just going to play video games at any minute. You can have a heart attack where you see there's a lot of things that can happen.
Ransom: 26:18 I mean, we all, we all know that we talked about before having those three to six goal achieving activities. You have sent out your mission every day looking on this thing and I'm doing this thing, I'm going to execute, execute, and go as fast as you can with the vision of the future and in five years, don't pay off, but just remember it's a turtle race. You know what I mean? Like we're going as fast as we can, but understand that this is a turtle race. Right? You know, I think some of the other things that you'd like could add a caveat onto what Gary v speed is like social media and now back in the day, those either don't know the iphone when it came out with other men.
Ransom: 27:12 That's the only 10 years ago in 2008 came out, but 10 years ago, that was before the iphone is the speed of business was a lot slower than before the internet came out. Just be a business was a lot slower. Even then. So now we have the internet. Now with the invention of the smart phone, you have the Internet in the palm of your hand. That definitely can increase the speed of your business. It definitely the increased the reach that you have, you know, for your products and services that are out there for the audience that you want to provide content for. You can look at us like I'm at the airport. The airport didn't have much light. It's like we're here. Just trying to keep that in mind. The technology that's available allows you to move so much faster than you can. Just go
Tyson: 28:20 to add to that, understand the potential access to people and the wealth of information is available at your fingertips and the palm of your hand at any one moment. The other day I reached out to somebody very famous conversation. We've had several conversations. What I would never have an access before five years ago, never would have been able to shoot them a quick, have a quick conversation, ask a quick question, minutes later, whatever. I hear something back. It's amazing, amazing, amazing.
Ransom: 28:53 Like I said before, don't abuse these privilege access. You do have to some of these. Again, make sure you get your intent is correct. Make sure you're passionate about what you do, your homework, don't ask them questions and you can just find something that someone else can teach you. And then that just kind of comes back to Gary's next point, which is where we talk about if you're not doing
Tyson: 29:43 these things, make sure you're working on those goal achieving activities that we've talked about before. I'm fucking around on social media and fucking around on these different things and you know, hopping around, you know, we all need those breaks and times within those mental cleansing, but understand that you're not,
Ransom: 30:00 you're just doing busy work versus doing a deep work or progressive work towards your goal or your objective or your whatever your intent is. And you know, and I know Gary v's out there saying like he works 20 hours a day and all that kind of stuff. And like he's got a lot of content out there. Just understand number one, he loves what he does. Like he's out there every day. It's not like work, it doesn't feel like work to him because he actually enjoys the communication with people he enjoys helping people. He enjoys reaching out and doing what he does, you know, but for other people out there, like if you get involved with that business and you get involved with something that involves, you know, going over your eight hour work days, you're gonna have some kind of passion for it for sure.
Tyson: 30:50 And that's the one thing I did like you said in the book was um, get your sleep. Eat Right, take care of yourself. Don't run yourself into the ground. Yeah, exactly. I really liked that he had said that because a lot of people, you hear it and we've talked about it before here as well, you know, oh, just to sleep. Three, four hours is all you need and you can just do it. And she's not eating well. Not taking yourself. You might. Is it coming up to work drunk every day? It's not really worth that. You're not going to be effective. You're not going to be as efficient. You're going to have a hard time thinking. And, and, and getting that speed and having those different things, you're going to, those are going to be greatly diminished when you're not taking care of yourself properly,
Ransom: 31:32 the birthday, but at the same time you also have to take care of itself. That's the end goal is for you to have a better life. You know, don't take shortcuts. You've got to get out there and do the work, but be responsible.
Tyson: 31:47 That's the thing. I've changed my way. I thought about too, you know, exercising and sleeping, eating, those are now part of my work because if I don't do those well, the other half of my work doesn't get done properly. Timely, inefficient.
Ransom: 32:01 No one is attention. Attention, attention is Kinda like, you know, especially for Gary's in the advertising, the social media space with that
Tyson: 32:17 attention.
Ransom: 32:19 Basically what we'll grab people's high,
Tyson: 32:27 okay.
Ransom: 32:28 Tension so that people will either listen to what you have to say or by the service that you, you don't have. There's
Tyson: 32:39 no way you can get your message too, right? If you're running a business or you're part of a business, getting people's attention. That's the hardest thing to get. Now with so many distractions, so many things available. Um, it's, it's, it's gonna get harder and harder to capture people's attention. And then when you do, you've got to have those other principles behind that, your intent, your purpose, your authenticity, all those things have got to be in line. Once you catch their attention, you've got a very brief,
Ransom: 33:12 small moment moment, that small window to get their attention and their attention and keep them wanting to come back to you again and again, for sure. I mean, it all starts with just a little bit of attention and then from there, that can go a long way, but if you don't have people's attention, then it's kind of hard to actually get them to hear your message. Or, uh, the other thing that I take into account, I guess for attention is sometimes you got to be a little bit of entertainment, right? Like you, you got values out there, you got all these things, but the message or your delivery or service that you provide is not here. It's like people don't necessarily enjoy that process. You will lose our attention all the time. So.
Tyson: 34:05 But what about the excuses? Ransom? I don't got time.
Ransom: 34:16 He does go into the session about excuses and stuff like that and it's just like, there's so many good excuses that he has. I can't remember all of them, but I think my favorite excuses, like I didn't read all the books on life. Coach told me to read my butt off. He's like, that statement alone makes you want to punch myself in the mouth.
Tyson: 34:40 Yeah. Yeah. He's A. Yeah. He's a big proponent of excuses and giving your. Nobody needs to give you permission. Just go get shit done. Go do what you want to do.
Ransom: 34:49 Yeah, and in fact, even about permission though, he's got his thing too, lady. I've seen a bunch of podcasts and stuff as we need permission to do something like, oh, they're for variable give you permission to do it. For sure. You know, it's just like you don't need permission for somebody or I don't have enough time, or you know what I mean? Like my content is not good enough. All of these excuses don't, don't let that become your belief system. That's all just a bunch of bs, just what you believe at the moment you to change that. Excuses, procrastination. Those are just the things that stop you from moving forward and stop you from becoming what you truly want to be or what you. What you truly can definitely feed into those excuses. Get them out. I don't care a lot of these success stories, and that's the other thing about these success stories. These are all people. They have kids, they have families, they don't have time. You know what I mean?
Tyson: 35:49 They were, some of them were on the verge of homeless. I think maybe even one or two were homeless at some point or they lived out of a car or a van or something along those lines. I mean, we could do these stories for days. Plenty of people that have made.
Ransom: 36:05 And I think that's Kinda the beauty of these stories too. It's like, you know, it's like damn you listened to all these people were successful. Like their stories are raw. Some of their stories are really rough and what they went through and what it took for them to get there. Like they could have lost everything, like at any moment they just kind of held onto what they were passionate about. So
Tyson: 36:25 yeah, I think it was just a one story that was in the book anyway, the Guy, I mean he traumatized his children, his family and all of these things. Chasing, you know, his passion now. Life is great and he appreciates what they did when they did it for him. And, and life is good now for them, but it's his family still got a little bit of trauma from that and that's something that kind of. Oh, go ahead. I'm sorry.
Ransom: 36:53 I was just gonna say man, that's just part of the setbacks of life. You only, you only have so many things, so many. And sometimes you have to spend your resources. Others, again, being responsible for telling you to go ahead was a part.
Tyson: 37:26 No. And then the last, the last part of the book we wanted to touch on was a, every form has got like a one on one and two, a one level to it. I would recommend if you're interested in learning more about the right uses for twitter and instagram and facebook and musically and snatch these things. He goes through, um, each of those in there. Some great information there. There's some great little nuggets in there. Um, even if those things are you looking to get into it, I think you're going to find some there. I found a one or two things that it triggers something in my mind. Oh, maybe this
Ransom: 38:06 definitely. Um, I think that part is probably where a lot of the value in this book would be. Like if you just want to get to it and get straight to the meat and potatoes because that's what does the key is on all these platforms as basically, you know, what he does. So, you know, I just kind of get into it a little bit. I really don't talk about it as a, well as Gary Jones, but each platform is different. You kind of have to think about, you know, how does the user use the platform? People who are on instagram or snapchat, like they're just looking for quick little snippets, something that they can look on during the work break or just something that's real quick and dirty, you know, versus youtube a youtube you got, you know, a lot of different audiences out there where, you know, they'll listen to longer videos. Kind of makes a good point.
Tyson: 39:12 Instagram, snapchat, let me tell you,
Ransom: 39:18 but anyway, you know, and then same thing with twitter, twitter's more dates. You know, people aren't necessarily going there to look for entertainment purposes. They want to get entertained or go to youtube or they go to the other platforms and he does talk about musically a lot. I guess that's kind of the new new, new thing.
Tyson: 39:34 Well it was kind of fizzled out and he talks he about it. I've been there. Still there, still there. There's still a tension there.
Ransom: 39:44 Yeah. And then getting into those one on one thing, she does actually go into depth in depth about like hashtags that you use when you go on top of the list of things like it's work to actually get out there and use these platforms correctly immediately. You've got to find good content, got to get attention, you've got to reply to people, you've got to have the right hashtags. Like he gets like pretty in depth about each platform. What the best audience is. Definitely some real good nuggets there for sure.
Tyson: 40:15 Absolutely. Anything else you wanted to say about the book? Anybody know about anything else?
Ransom: 40:21 Oh No, I mean I just, you know, this as a caveat. I mean it's an okay. But um, I definitely would probably, you know, I haven't read crush it yet, but crush it might be the better choice if you're starting at these two books. He probably goes into the principles, but I don't know. This book is good. And the thing I liked about Gary's, he created the regular book before he made the audio book. So I listened to the audio book and I killed cut out of the original book and it'd be like, okay, so this is, this information was relevant when I wrote the book, but now this is the new information and like I kind of liked that stuff. No, if you had to choose between the regular book and the Audio Book. Audio book has, you know, some new information you'll be getting bonus material if you get the audiobook versus getting symbol. So it's. So
Tyson: 41:11 yeah, how close this off. The way I thought about the book it was, it's a success story slash reference manual to his daily content. He puts out a lot of. His message is very, very consistent. Um, he's always, you know, these are the same key points. He talks about the sea and key things. So this is a good maybe reference, you know, like a dictionary kind of thing, you know, like oh there's this thing. Let me get, let me dive a little into it talks about speed. What is he talking about? Authenticity. And here's, you know, he's got the videos that you can jump on and all his bot farms and see or hear. You can just grab this as a reference manual thumb through your section real quick. And then the challenge, the final thoughts for us. Absolutely. First all I talked about, I want them to win the giveaway.
Tyson: 42:03 This is August 11, August. We're doing the back to school giveaway. $50 for Amazon. For you to spend however you want. It's intended for back to school. But Hey, use it as you wish. I will link to the book and everywhere you can get ahold of Gary in the show notes. And the challenge, uh, this week is if you're happy, stay where you're at. Keep doing what you're doing. Ain't no need to change. You don't have to be on the new new. You don't have to find things. Or entrepreneurship is trending side hustlers trending. Why am I not? It's okay. You're happy where you're at. Stay where you're at. If you're tired of being in the in the 72 percent club, for those who don't know who that is, set 72 percent of the time, people are hating their life, so if you're tired of being in a 72 percent club or start doing, start changing and start trying shit, you're gonna fail. You're gonna. You learn. You're just keep going.
Ransom: 43:12 Yeah, I mean it just basically that's it. I mean Gary does get in there and talk about people who are out there and they're actually happy with their nine to five job. You don't need to get in there and start a multimillion dollar business. You know? It's just like if you're happy with your work week and you come home, you enjoy your family. Spend every moment that you count your family like you want those people out there, just stop, stop thinking that you have in your life. You like it, you enjoy it. Remember, you want to add that? Yeah.
Tyson: 43:48 Listening to patients, patients, patients, he'll say, I'll tell you all the time, don't try to be an overnight success. Most overnight successes take decades of work with that. If you want to share this with somebody that was thinking about reading this book, Glen shared with one or two people and give them a little heads up, maybe they, you know, they can get a little insight into maybe what they want to skip around and find, find the nuggets they're looking for. Um, if you'd like to to check out us on facebook, instagram, twitter, all these things. We got him. I'm sure we don't use them as quite as good as be working on it, but at the social community that show, subscribe on facebook. I'm sorry, subscribe on Youtube and your favorite podcast APP. Please leave a review. It would really help our show reach like you. Until next time you guys keep learning, growing and transforming into the person you want to become.