The Social Chameleon Show

Gary Vaynerchuk is a Russian immigrant that grew his family’s wine business from $3 million to $60 million and now has several business’ of his own. Gary has an amazing social media empire and is considered one of the pioneers on social media. We talk about what we did and didn’t like about his book. Some of the “Golden Nuggets” within it and if you should read it.

Gary Vaynerchuk
Gary Vaynerchuk

Gary Vaynerchuk is the chairman of VaynerX, a modern-day media and communications holding company, and the active CEO of VaynerMedia, a full-service advertising agency servicing Fortune 100 clients across the company’s 4 locations.

In the late 90s, after identifying “the internet” as a land-grab opportunity, Gary transitioned his father’s local liquor store into one of the first wine e-commerce platforms resulting in growing the family business from $3-60MM in sales during a 5-year period.

During his time in the family business, Vaynerchuk also started one of the first long-form episodic video shows on YouTube in 2006 called WineLibraryTV, filming 1,000 episodes over a 5-year window. Gary’s wine knowledge, charisma, and uncanny ability to engage with his community landed him appearances on national television with Ellen Degeneres and Conan O’Brien, as well as establishing him as one of the most followed people on social media during its nascent years.

Not only did Gary leverage content creation and the rise of social media for his personal brand, but it was the seed which would become the pillar to his now 9-year old advertising agency VaynerMedia, servicing brands with an ever-expanding variety of offerings.

Outside of being the Chairman and CEO of his own companies, Gary is a highly sought after public speaker, a 5-time New York Times bestselling author, as well as a prolific angel investor with early investments in companies such as Facebook,Twitter, Tumblr, Venmo, and Uber.

Gary is currently the subject of DailyVee, an online documentary series highlighting what it’s like to be a CEO and public figure in today’s digital world, as well the host of The GaryVee Audio Experience, a top 50 global podcast, and host of #AskGaryVee, a business and advice Q&A show which can be found on both YouTube and Facebook.

Gary also appeared as judge in Apple’s first original series “Planet of the Apps” alongside Gwyneth Paltrow, Jessica Alba and Will.i.am on

In addition to VaynerMedia, VaynerX also houses The Gallery, a new publishing company started after acquiring leading women’s lifestyle property PureWow in January 2017. In addition to running VaynerMedia, Gary also serves as a partner in the athlete representation agency VaynerSports and restaurant reservations app Resy.

Gary is a board/advisory member of Ad Council and Pencils of Promise, and is a longtime Well Member of Charity:Water.

Links For Gary
Episode Book Recommendations


Four-time New York Times bestselling author Gary Vaynerchuk offers new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs who rejected the predictable corporate path in favor of pursuing their dreams by building thriving businesses and extraordinary personal brands.

In his 2009 international bestseller Crush It, Gary insisted that a vibrant personal brand was crucial to entrepreneurial success, In Crushing It!, Gary explains why that’s even more true today, offering his unique perspective on what has changed and what principles remain timeless. He also shares stories from other entrepreneurs who have grown wealthier—and not just financially—than they ever imagined possible by following Crush It principles. The secret to their success (and Gary’s) has everything to do with their understanding of the social media platforms, and their willingness to do whatever it took to make these tools work to their utmost potential. That’s what Crushing It! teaches readers to do.

In this lively, practical, and inspiring book, Gary dissects every current major social media platform so that anyone, from a plumber to a professional ice skater, will know exactly how to amplify his or her personal brand on each. He offers both theoretical and tactical advice on how to become the biggest thing on old standbys like Twitter, Facebook, YouTube, Instagram, Pinterest, and Snapchat; podcast platforms like Spotify, Soundcloud, iHeartRadio, and iTunes; and other emerging platforms such as Musical.ly. For those with more experience, Crushing It! illuminates some little-known nuances and provides innovative tips and clever tweaks proven to enhance more common tried-and-true strategies.

Crushing It! is a state-of-the-art guide to building your own path to professional and financial success, but it’s not about getting rich. It’s a blueprint to living life on your own terms.

Crushing It!: How Great Entrepreneurs Build Their Business and Influence-and How You Can, Too

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